OUR STORY
Born out of a passion for storytelling and a love for brands, Reefknot Consulting was founded by Anjali Mehra, a distinguished hospitality brand marketing and communications professional. With over three decades of diverse experience navigating various brands and global markets, Anjali decided to take a step back from the corporate world and reinvent herself to share her domain knowledge and experience to help brands unlock their potential. Reefknot Consulting is her way of giving back to an industry that she simply loves and believes has defined who she is in many ways.
Anjali’s impressive background includes extensive work with renowned global luxury brands, where she has gained invaluable insights into the complexities of luxury marketing and the evolving expectations of today’s discerning consumers. This expertise and deep understanding of luxury hospitality allows Reefknot Consulting to create customized strategies and innovative solutions designed to elevate your brand’s presence with relevance and resonance.
Our strategies are simple, yet effective and our recommendations based on research,
in-depth insights and decades of practical experience. We bring to life the meaning and purpose of your brand to build emotional connections with your target audience to create loyalty beyond reason.
Our Approach
At Reefknot Consulting, we believe in the power of collaboration. Much like our name suggests, we value strong partnerships and work closely with clients to understand their vision and objectives.
This collaborative spirit enables us to develop tailored strategies that yield measurable results. Our unwavering focus on innovation and excellence guarantees that your brand not only meets but exceeds its potential.
Why Us?
We are selective in choosing our clients, believing that every partnership deserves dedicated attention and guidance. Whether you're looking for a strategic alliance or launching a new initiative or simply need ideas that are relevant and will help create differentiation, reach out today. Together, we will refine your plan for success.
At Reefknot Consulting, we leverage decades of industry experience to help brands excel in brand positioning, marketing, and communications. Our extensive global experience equips us to provide unmatched guidance with insights and results. Partner with us for tailored strategies that resonate with your audience, helping you navigate this competitive landscape and achieve your business ambitions.
Reefknot Consulting: Weaving Knowledge into Experience
At Reefknot Consulting, we provide integrated solutions that empower luxury brands to launch and position themselves strategically in competitive landscapes. Our tailored strategies and innovative solutions will help elevate your brand to new heights, ensuring it stands out in a crowded market.
ABOUT THE FOUNDER
ANJALI MEHRA
Anjali Mehra, the former Chief Brand Officer and Senior Vice President of Marketing at The Leela Palaces, Hotels and Resorts, has had an illustrious career marked by excellence. Under her leadership, The Leela was recognized among the top 3 World’s Best Brands by Travel+Leisure USA for four years, twice as the World’s Best Brand. Anjali led the launch of numerous initiatives that embody true Indian luxury, including the brand’s signature fragrance, Tishya by The Leela, the holistic wellness program Aujasya by The Leela, Icons of India by The Leela, a brand advocacy programme that celebrates India through association with India’s finest and Leela ke Phool, a unique and exclusive collaboration to upcycle the flowers used across The Leela Hotels into incense sticks amongst many others.
Before her tenure at The Leela, Anjali was Senior Director of Communications for the Middle East and Africa at Marriott International, a position she assumed after the merger of Starwood Hotels with Marriott International, where she honed her skills in crisis communications and reputation management, responding effectively to challenging market dynamics.
A passionate storyteller and brand evangelist, Anjali has successfully launched and repositioned brands across some very challenging yet key markets. She also led Marketing and Communications for Starwood Hotels South Asia where she led brand, marketing and communication strategies for new brand and market entries across India, Maldives, Sri Lanka, Nepal, Bhutan and Bangladesh.
She holds a Postgraduate degree in English Literature from Delhi University and a diploma in Journalism and Mass Communication and Business Management with a specialization in marketing.
She has been an Executive Board Member of Middle East Public Relations Association (MEPRA) and a jury member for the MEPRA Awards. She was also the Vice President for WICCI Council for Digital Marketing and PR.
Anjali is committed to nurturing talent and mentoring aspiring leaders. She currently serves as an adjunct faculty member at the Indian School of Hospitality, where she trains senior leaders in luxury branding and marketing.
In her spare time, Anjali enjoys exploring cultures through travel, she loves reading, writing and trend-watching, and considers herself an experimental Instagrammer.
CONTACT US
Ignite the Conversation, Amplify Your Brand
Are you ready to elevate your brand? Get in touch today to schedule a consultation. Let's discuss how we can help unlock your brand's full potential.
Reefknot Consulting